Social Media & Marketing

Amalia is currently the Senior Marketing Associate at Youth Speaks. A sample of her work at Youth Speaks and previous positions is below.

Youth Speaks

• Create daily social media content for Youth Speaks and Brave New Voices Twitter, Instagram, and Facebook accounts.
  • Post Samples: Twitter, Instagram, Facebook.
  • Special Project Sample #1:  I curated a series called “Boutifts” for Brave New Voices featuring Janay, poet from Tennessee. Part one on Instagram, part two on Twitter, and part three on Facebook.
  • Special Project Sample #2: Using an iphone and iMovie, I directed and edited a video to promote a local poetry program on IGTV.
• Write press releases for local and national Youth Speaks programming.
  • Sample Press Release 1, Sample Press Release 2
• Curate content in various mediums (i.e. copy, graphics, video) for Youth Speaks programming across applicable platform(s) (i.e. social media, ads manager, etc) to produce reach/impressions.
  • Facebook Ad sample:  Here and here.
• Produced weekly web and social media analytics using customizable Google Analytics dashboards with a focus page views and traffic sources.
  • Weekly analytics report sample: Here.

San Jose Museum of Art

• Increased San Jose Museum of Art social media following on Instagram, Facebook, Google+, Tumblr, Twitter, Snapchat, and YouTube by a total 61% in five months.
• Wrote first draft press releases for the Museum’s exhibitions and public events.
  • Sample press release: Here.

Child Advocates of Silicon Valley

• Wrote and managed content for Child Advocates of Silicon Valley monthly CASA Friends Child Advocates Newsletter.
  • Newsletter sample: Here.

Other Skills

• Experienced in developing and implementing digital marketing strategies for regional and national campaigns.
• Developed social media campaigns on Facebook, Twitter, and LinkedIn.
• Designed and developed ad campaigns in Google Adwords through custom dashboards.
• Experienced in social media analytics tools including Google Analytics, Hootsuite, Twitter Analytics, and Facebook Analytics to track audience engagement and draw conclusions about user data.
• Created Snapchat Geofilter to promote events and businesses.
• Hosted events on Facebook Live and Instagram Live.

Online Trainings & Certifications:

• Twitter Flight School – The Marketing Leadership flight path is designed to help advertisers achieve their Twitter goals, grow their audiences, and analyze their data. Date of Completion: April, 2019.
• Google Ad Grants Certification. Date of Completion: